Web2.0 > Guidance

Web 2.0 Guidance

When you take the decision to start using Web2.0 technologies, there are some general issues to consider:

Have a clear purpose

It is easy to be drawn in by the latest tool, especially high profile sites like Twitter, without proper consideration of targets and expected outcomes. Try to match the service to a business need rather than using just for the sake of it.

Be responsive

Most Web2.0 services are interactive, involving sustained input and communication. If your users take the time to contact you, you should always try to reciprocate.

Be prepared for informality

The open and instantaneous nature of Web2.0 services means that communication can be particularly informal. Do not be afraid to embrace this, less formality may help to engage potential users and even update the image of your service.

For more detailed guidance, we have created some short guides to getting started with some of the tools you may wish to consider using within your service. The guides offer some background information and short video clips demonstrating the start-up process for each service, as well as some hints and tips for use.

• Blogs
• Twitter
• Youtube

Please see the case studies area for ideas and inspiration for the practical implementation of Web2.0 within your library service.