Public Library Quality Improvement Matrix > East Renfrewshire - Look@Libraries

The Look@libraries brand was established. Over 50 events took place offering an exciting and diverse calendar if activities for all age groups and especially families.

Evaluation showed that the best received by new audiences were:

• Leaning workshops - Creating labels, Digital cameras, MP3 players and Online supermarket
• Cool & trendy (new age groups) – Ballads of the book, Phil Katy and Bring the noise
• Famous names -Tom Shields, Tam Cowan, Janey Godley, Phil Kay and Nick Barratt

There was editorial coverage in the Herald, the Big Issue, Saga radio, FM and Metro. The materials promoting the brand were, including the website, pop-ups, posters and leaflets were evaluated as very useful and clear. Issue and renewal of books differed across the two very different libraries with Mearns consistently higher. Although Mearns issues were higher both libraries attracted an average of 211 visitors. Visitors on Sundays per hour was higher than on any other day of the week. Key user groups were 0 -11 and 36 -45 indicating that we attracted the family market.

Analysis of usage showed that busiest periods were 2 – 4 clearly a higher demand for services towards the second half of the day.

• 40% had not been members before the festival and therefore the festival clearly reached a new audience
• Majority attended 1-3 events and almost a quarter 4-7 events
• Event organisation was rated "excellent" or "good " by all respondents
• 78% would now consider accessing the library as a learning centre


• 82% agreed Sunday opening was a good idea
• An overwhelming 94% would be keen to attend next year
• Musical events proved incredibly popular